As part of the PON course Travel Influencer, this innovative educational experience invited a group of fourth-year students to become modern-day storytellers and cultural ambassadors in the city of Novara. Blending exploration, civic engagement, and digital creativity, the project offered a dynamic approach to learning both inside and outside the classroom.

Students engaged with Novara not just as tourists, but as critical and curious observers, uncovering the city’s cultural, historical, and social layers. They explored its lesser-known landmarks, sustainability initiatives, and urban dynamics—gaining a deeper appreciation for their local environment.

A key moment of the course was a series of meaningful encounters with local figures, including an inspiring meeting with the Mayor of Novara, which offered firsthand insight into the challenges and responsibilities of city leadership.

Drawing from their experiences, students collaborated to produce a variety of multimedia content, creatively sharing the story of Novara through fresh and youthful perspectives.